Naming/Re-Naming
Whether you're seeking a fresh start or refining your existing identity, our church naming services help organizations demystify the complex journey of naming—guiding you to a name that embodies your ethos, resonates with your congregation, and positions your church or ministry for long-term success.
Where Leadership Teams Struggle
Choosing the right name for your church or ministry can feel daunting.
Whether it's due to a lack of consensus or a state of analysis paralysis, many organizations find themselves feeling stuck when it comes to naming a church or ministry. Without a clear strategy, naming can become a polarizing process, bogged down by subjective opinions and uncertainty about the future.
Names that are overly trendy, polarizing, or disconnected from your values can create unnecessary barriers for those you’re trying to reach. At the same time, a name that feels uninspired or fails to communicate your mission can hinder your ability to stand out and connect with your community.
We recognize the unique challenge of this tension and understand that naming or re-naming a church cannot be accomplished with a one-size-fits-all solution. That's why we offer church naming strategy that helps leaders to quiet the noise, consolidate your considerations with strategy, and confidently select a name that becomes a powerful part of your unique church story.
How We Help
Engagement Group provides church naming consulting that helps ministries navigate the naming or re-naming process with clarity, strategy, and confidence. Our Church Naming Filter is tailored to ensure your name aligns with your mission and resonates with those you’re called to serve.
Community + Congregation Analysis
We start with an in-depth analysis of your congregation, surrounding community, and it's trends and cultural context—identifying potential naming challenges and opportunities to ensure the name resonates locally and beyond.
Strategic Naming Filter
A Church Naming Filter that defines your church's ethos, provides a structured framework to evaluate potential names, identifies key considerations unique to your church, and presents a curated list of potential names that align with your mission.
Name Integration
We walk alongside you to help you seamlessly integrate your chosen name into your church’s broader communication and branding efforts. Our implementation strategy helps to unify your team and congregation behind the change and position your church to make a lasting impact in the community.
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