Branding/Re-Branding
From decades of building strong brands, we've learned to craft experiences that build bridges between unique organizations and the unique people they serve. We help churches, ministries, and smart companies launch comprehensive brands—bringing every facet of their experience into alignment.
Where Most Organizations Feel Stuck
As a church leader, juggling day-to-day ministry with impactful vision for the future can sometimes feel impossible.
Many churches, ministries, and smart companies struggle with outdated or inconsistent branding that doesn’t resonate with their target audience. You might feel like your current look and messaging no longer reflects who you are or where you’re headed. Perhaps you’re losing connection with younger generations or failing to stand out in a crowded digital landscape. Without a cohesive and strategic brand, it’s challenging to create meaningful engagement, reach your target audience, or rally your congregation around your vision for the future.
When it comes to branding for churches and ministries, there is no one-size-fits-all solution—every ministry is unique. Your brand must be a strategic combination of your culture and style, informed by the cultural distinctions, value sets, and ethnographic insights that are unique to your church or ministry. At Engagement Group, this is the bread and butter of what we do. We're passionate about joining you in the thick of it to identify insights unique to your organization, develop practical church brand strategy, create faith-based branding packages that perfectly communicate your ethos, and deliver on mission-driven branding—over and over again.
How We Help You
The Brand Makeover Process
We take communication to a new level through a cohesive ministry or church visual identity that:
Resonates deeply with those you are called to reach.
Shows your current congregation a future to step into.
Branding
Culture + Style • Identity + Logo • Environments • Website + Print + Social Design • Communications
Brand Strategy
A strategy that drives all creative and communication efforts—outlining who you are pursuing and how you will resonate with them through story, style, identity, language, and imagery.
Signage & Environments
A space utilization plan, signage strategy and implementation, and environment design that optimizes visitor experience, provides a master plan for interior and exterior signage, and prepares your space to resonate with your target audience.
Website
Website design and content crafted through a strategic customer journey that outlines digital KPI's, engages visitors at every touchpoint, and integrates into a Content Management System that allows for ongoing upkeep and development.
Event + Sermon Series Template / Guide
A kit of a sample event and sermon graphic along with artwork files, to be used as the foundation for your week-to-week graphics needs.
Brand Launch
A rollout strategy that garners momentum and rallies the committed behind your Mission, Vision, Values, Pathway, and Brand.
Want to learn more?
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