Our Story

What Drives Us...

For over 25 years we've been on a mission to help church and ministry leaders clarify and fulfill God-given mission.

At the heart of our mission is the simple truth that the Gospel is compelling. It is engaging. Simple and true. Challenging and timeless. It is beautiful. It has no rival. We are an advocate for lost sheep and the heroic ministries who will pursue and service them well.

Our Origin

In July of 1995, on a missions journey in West Mexico, God gave Richard Reising a life-altering calling to change the way the Body of Christ engages people with the Gospel. Over a thousand miles away, his soon-to-be wife received the very same thing.

Together, they spent the next few years climbing ladders in corporate marketing until God's timing was apparent. They left their roles in venture capital and advertising to serve churches and ministries. Along the way they found common hearts and minds with a remarkable, growing team—driven to help churches and ministries be more engaging.

Our Team

Strategic minds with ministry hearts...

Richard Reising
Founder & Chief Strategist
Richard Reising
Founder & Chief Strategist

As Artistry Labs' President and founder, Richard Reising’s heart is to inspire churches, ministries and smart companies toward growth and organizational health—giving them fresh insight into their surrounding communities and challenging them to become more effective. Through consulting and speaking, Richard has helped thousands of organizations begin a transformation to the next level. Richard is married to Michele, and along with their daughter Gabriella they enjoy trotting the globe and serving churches.

Michele Reising
HR Director
Michele Reising
HR Director

Leveraging decades of corporate and creative industry experience, Michele co-founded Artistry Labs with a heart to serve God and create ROI that is eternal. She thrives on market research and brings a wealth of wisdom to those we serve.

Amber Holdridge
Account Strategist
Amber Holdridge
Account Strategist

Amber connects churches to real, transforming solutions through consulting, brand and technology. She works closely with each client to help find out what they need and ensure a smooth and friendly sales process. Her passion is to see every church thrive, becoming the best version of itself, while impacting their community for Christ.

Steve Hahn
Design & Technology Manager
Steve Hahn
Design & Technology Manager

The son of a pastor, and involved in church communications essentially his whole life, Steve is an experienced designer and highly skilled creative director who manages all design and technology projects from strategy to build out making sure teams are meeting all objectives and are completed with adherence to the strategic intent.

Darren MacDonald
Account Strategist
Darren MacDonald
Account Strategist

With a heart to see every church thrive in its God-given mission, Darren brings over 30 years of experience helping ministries create engaging, transformative spaces. A strategic expert in church signage and wayfinding, he guides churches toward greater clarity and connection with their communities. Darren serves as an elder at his local church and regularly travels abroad for missions service projects, consistently living out his love for the Church.

Scott Hanson
Lead Technology Developer
Scott Hanson
Lead Technology Developer

On the team for over a decade, Scott develops new technology solutions for Artistry Labs and our clients and executes ongoing development for Artistry Labs’ suite of technologies. Outside work, Scott is a family man who is very involved in his church, teaching Bible classes and serving as a deacon.

Marianna Eubank
Web & Technology Support
Marianna Eubank
Web & Technology Support

Joyful, caring, and always ready to serve, Marianna brings a servant’s heart to every interaction. With deep expertise in web design and user experience, she ensures that every site not only looks great but functions intuitively. She stays ahead of tech trends, helping ministries stay relevant and effective in the digital space, while supporting clients well beyond their launch.

Jen Robinson
Graphic Designer
Jen Robinson
Graphic Designer

Jen was born to be a designer. Paired with her desire to help churches and ministries grow through inspiring branding and design, she is a cornerstone on the creative team, skilled from creative exploration to technically demanding design, with a flair for children’s theming and sub-branding.

Jenise Neil
Accounting
Jenise Neil
Accounting

The steady rock of our fast-paced creative environment, Jenise keeps the office running smoothly while overseeing accounting. She is highly involved in community and culture, bringing leadership, structure, and relentless volunteer energy to local arts, parks, and performing arts initiatives.

Alex Perry
Copywriter
Alex Perry
Copywriter

Alex is inspired to write language that uniquely communicates the heart of a church to “the one lost sheep.” An accomplished worship artist and marketing expert, she is dedicated to bringing her passion and strategy to carefully craft words that leave a lasting impact.

Dustin Kleinschmidt
Project Manager
Dustin Kleinschmidt
Project Manager

A former pastor and church staff member, Dustin knows ministry from the inside out. He’s a natural driver who keeps projects moving forward with precision, clarity, and care. Dustin approaches every challenge with creativity and a strategic mindset, always looking for fresh solutions that make a difference. He’s passionate about helping churches fulfill their mission—on time and with excellence.

Our Clients

We work with churches and ministries around the globe of all shapes and sizes.

The common denominator: They knew God had more for them to accomplish than they were experiencing and saw the value of a trusted, outside eyes with a common heart.

Let us help you clarify and fulfill what God has called you to do.