Experience Design

Experience Design

Experience Design is about creating impactful, seamless, and memorable interactions that meets people where they're at and connects them with your church's mission. From the first impression to long-term engagement, we partner with churches to design experiences that increase church visitor retention, foster spiritual growth, and build authentic connections with your community.

Where Most Churches Feel Stuck

The average church has less than ten percent visitor retention.

That means that if a hundred people come check you out, ninety-three of them are not
coming back—and they initially came hoping to find their church. Visitor retention is critical and it's the clearest indication on whether or not churches are passing the people test. Whether a visitor returns or not speaks to how prepared a church is for its target audience.

Many churches face challenges in creating a visitor experience and assimilation process that resonates with their audience. Without a thoughtful approach to the visitor journey and member experience, churches risk losing touch with their community and failing to form the relational and spiritual connections that lead to long-term growth.

There is no one-size-fits-all solution when it comes to your optimized church guest experience and onboarding pathway development. This is where Engagement Group comes in—we specialize in identifying key insights unique to your church and forming a ministry connection strategy with viable steps to connect visitors to your mission.

How We Help You

Connectivity is the key to church growth. It's your ability to connect with
people right where they're at and convince them that you understand them—and it all starts with knowing who you're trying to reach. Until you can see with the eyes of
the visitor you're trying to win, you can't create experiences they'll follow. The Foundational Elements of Church Connectivity are:
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• Visitor Retention
  

  The clearest indication on whether or not you're passing the people test.

• Conversion
  

  Are people saying "yes" to Jesus and are you providing them with direction to move forward in their relationship with Christ?

• Assimilation
  

  The measurement of getting people to grow deeper in their faith through a clear pathway of spiritual growth steps.

• Advocacy
  

  A person's willingness to share their church with others.

Custom Church Connectivity Solutions

Visitor Retention • Conversion • Assimilation • Advocacy

We begin by collecting data through observation studies and interviews, which are then used to draw conclusions about how the church's community functions and make decisions. This leads to defining the church's core and target audiences. This informs the next step—building an optimized church guest experience and assimilation process that recalibrates your visitor and pathway experiences to increase traction and promote sustainable spiritual growth.

Community + Congregation Analysis

A detailed demographic and psychographic analysis of of the community, its trends, the church’s fit in it, and understanding anchor and target audiences.

Connectivity & Service Analysis

An in-depth analysis that provides unparalleled insight into the affect each touchpoint the church has with visitors—this is the beginning of the roadmap towards more engaging processes, connections, and culture.

Target + Anchor Audience Definitions

We collaborate with your leadership team to define your unique anchor and target audiences

Visitor Journey & Assimilation Design

We partner with you to re-design the guest experience through an optimized service plan and build the ideal onboarding process for newcomers.

Connectivity Strategy

We create a visitor journey guide built to optimize guest services, service planning and flow, worship, and teaching. Then, in collaboration with your leaders, we couch your teams in to create optimal engagement for the visitor.

Onboarding Pathway Class Playbook and Curriculum Development

In collaboration with your team, we develop a playbook for your onboarding class, curriculum, and materials for those new to the church.

Want to learn more?